Purchase Confidence Tool
Open an Amazon product (or similar online shopping site) in a new tab while you run through this checklist.
Ready to evaluate a product?
Why trust this tool?
We tried to create a simple checklist using the most common procedures we use everytime we buy a product.
This checklist will easily guide you through all common checks you should use when shopping online. This list is not exhaustive, and you should use common judgement.
Frequently asked questions
Answers to the most common things people ask before relying on the tool.
Is this tool safe to use?
The experience happens entirely in your browser. Your checklist responses never leave the page and no account or login is required.
How is the confidence score calculated?
We allocate points across seller trust, review quality, and listing polish. Your score reflects how many of those signals look strong for the product you are evaluating.
Can I reuse the checklist for different categories?
Yes. The prompts are broad enough to work for tech, home goods, beauty products, and more. This is also why you need to use your own analysis sometimes! We can’t guarantee anything for every product.
Do you store any of my decisions?
No. Once you close or refresh the tab everything resets. We do not capture any of your product research. (We could care less!)